jetstarpeopleclass

Forget the Journey. It’s all about the Destination.

The ‘People’s Class’ campaign didn’t go live, but I was really proud of the thought and strategy behind it. It really champions the people and lampoons those that spend a lot on a flight. Helping to push the true benefit about low cost carriers, the destination.

Jetstar3
Jetstar4
Jetstar6
Jetstar5