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Push Through to a New You

I wrote a series of posters for Nike Training. The aim was to feel authentic Рto convey the feeling girls have when pushing through a workout, and to do it in their voice. These were used in store and on the Nike+ Training Club app when a girl finished a workout. They could then share them on their social.

globalposters
bfi_postersin-app_20160119-lift-squat-runBFI_POSTERS(in-app)_20160119-i-cant-even
BFI_POSTERS(in-app)_20160119-tough-gets-goalsBFI_POSTERS(in-app)_20160119_therefore-i-am
BFI_POSTERS(in-app)_20160119-mess-is-still-hotBFI_POSTERS(in-app)_20160119-you-go-girl