It’s Coles No Annual Fee MasterCard Time!
Credit card advertising is usually pretty boring and full of Ts&Cs. We wanted to create something that captured people’s attention. To deliver a rational message in a fun way. Which is how we landed on the 4 boys in red.
Coles MasterCard was the first big piece of work I put out at Big Red, and three and a half years later, it was also one of my last (and is still running today). The campaign is ridiculous, funny, annoying, but also very successful. Applications went up 62%, and it became one of the fastest growing cards in Australia. It was even parodied on FoxFM.
We created tons of TV, print and pre-rolls, below are my three favourite executions.