Show the World Your Victory Pose

The Olympics are the biggest event on the calendar, and Niketown NYC wanted to celebrate the event. We created the Nike Town Victory Booth to give everyday people the chance to celebrate like an Olympic champion.

This became the most successful experiential in store installation Nike has ever created, and was eventually redesigned and rolled over for the Tennis U.S. Open.


We teamed up with PHHHOTO to create the installation. The public were encouraged to show their Victory Pose, just like the olympic champions were doing across Nike social channels and in store (See Nike Olympics Reactive).

Once someone recorded their Victory Pose, it could be shared to social, appeared on in store screens and on a 3 storey billboard on the streets of NYC.