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Celebrating the World’s Best

The greatest athletes in the world get together for the Olympics. But Nike wasn’t a sponsor.¬†They needed a smart way to celebrate their athletes and be seen during this huge event, without ever mentioning the Olympics, gold medals or Olympic related phrases.

We proactively pitched a campaign that reacted to the achievements of Nike athletes with celebratory gifs. We asked athletes to show us their Victory Pose – the move they would do if they won gold. This was then animated, and made ready to spread around the world if they made it to the podium.

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Execution

We partnered with Shotopop and Giphy to create over 100 gifs of the world’s best. These were posted to Nike social channels, used as listen and respond content and¬†spread across the world when an athlete won a medal.

On the Streets of NYC

Due to the success of the campaign, Nike took it to the streets of NYC.