Delivering Instant Happiness
Nike was launching the new Presto sneaker with the global line, Instant Happiness. Our task was to get Western Europe talking. The idea: listen to social and deliver “instant happiness” to Nike lovers, influencers, and celebrities. Giving them a chance to experience the sneaker first hand and receive a unique service that was worth sharing with their followers.
Nike lovers nominate a friend who deserves instant happiness. Our Presto Delivery Team then ride to the chosen few, handing over a personalised note from the recipients friend, a small gift and a pair of Nike Prestos.
Nike regional teams were tapped to find Presto loving influencers and celebrities. Nike Stockholm chose photographer Saga Berlin and DJs / radio hosts Jenny Seth, Fatima Osman, Storken and Kimbo Nice.